Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Professional Services
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
3 firms, same challenge, different outcomes
Email Template
{{first_name}}, I recently compared the business development approaches of three mid-market professional services firms in the 100-300 employee range. All three had similar service offerings and market positioning.
The firm that implemented a structured pre-qualification process before entering proposal stages saw their win rate jump from 22% to 38%. The other two continued investing heavily in proposals they were unlikely to win. Over 12 months, that one change was worth an estimated $2.4M in recovered proposal costs and new revenue.
I'd like to share this analysis with you, {{first_name}}. The parallels to {{company_name}}'s situation are worth exploring. Do you have 15 minutes this week? 7-11% reply rate
Wednesday best day
8:30 AM best time
Personalization Tips
- Reference the specific verticals or client types where their proposal volume is highest
- Mention any competitive positioning or differentiation claims on their website to understand their market position
- Note their growth rate or hiring trajectory to gauge whether business development is a current priority
When to Use
5-7 business days after the first follow-up when there was no response, using a comparative case study to illustrate the cost of inaction.
When NOT to Use
When the firm has recently publicized strong financial results, as the urgency message may not align with their current narrative.
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