Follow-up #2 for Professional Services
Targeting individual contributor at small business companies (1-50 employees).
A consultant's outreach results
{{first_name}}, a consultant at a small firm recently shared her results with me. She spent 20 minutes each morning on targeted outreach using the framework I mentioned. In 8 weeks, she generated 5 new client conversations, and two turned into engagements.
Her partners were impressed enough to ask her to train the rest of the team. She said the biggest shift was realizing that outreach doesn't have to feel like cold calling when you lead with genuine expertise.
I think someone with your skillset at {{company_name}} could see similar results. Still interested in seeing the framework? Personalization Tips
- Reference their specific area of expertise to make the comparison consultant's experience feel directly relevant
- Mention the type of clients they typically serve to frame the outreach outcomes in familiar terms
- Note their career stage or ambitions to position outreach skills as a professional development opportunity
When to Use
5-7 business days after the first follow-up when there was no response, using a relatable success story from a peer at a comparable firm.
When NOT to Use
When the individual is brand new to their role and unlikely to be thinking about business development yet.
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Related Templates
First Email
Professional Services · Individual Contributor · Small Business
Follow-up #1
Professional Services · Individual Contributor · Small Business
Objection Handler
Professional Services · Individual Contributor · Small Business
Breakup Email
Professional Services · Individual Contributor · Small Business