Follow-up #2 Manager / Director Small Business
Follow-up #2 for Professional Services
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Results from a team your size
Email Template
{{first_name}}, quick update: a 15-person professional services team I've been working with just shared their results from the first quarter using structured outreach. They generated 11 qualified leads while maintaining their normal project delivery schedule.
The key was that nobody on the team spent more than 90 minutes per week on outreach. The system was designed around their existing workflow, not as an add-on that competed with billable hours.
I think this would work well for {{company_name}}'s team. Want me to walk through how they set it up? It's a quick conversation. 12-16% reply rate
Thursday best day
9:00 AM best time
Personalization Tips
- Reference their team's specific service area to make the comparison more relevant and credible
- Mention their current workload or project pipeline if visible to address timing concerns
- Note any tools or platforms they already use that the outreach system could integrate with
When to Use
5-7 business days after the first follow-up when there was no response, using specific results from a comparable team to build credibility.
When NOT to Use
When the manager has recently started a new role and may not yet have the authority or context to evaluate business development tools.
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