Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Property Management
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Quick results from a team like yours
Email Template
Hi {{first_name}},
Last follow-up from me on prospect engagement at {{company_name}}. I thought this quick result might catch your attention.
A leasing coordinator managing 350 units told us the best part about automating follow-ups was not the increased conversions. It was leaving work on time because they were not staying late to send emails. Their tour-to-application rate went up 22% as a side effect of consistent outreach.
If this resonates, I would love to show you how it works. If not, no hard feelings at all. 7-10% reply rate
Wednesday best day
11:00 AM-12:30 PM best time
Personalization Tips
- Reference their specific role and daily responsibilities
- Mention the volume of prospects they likely handle based on portfolio size
- Note any work-life balance or workload themes from their social media presence
- Comment on how their team handles the busiest leasing periods
When to Use
Send 4-6 days after the first follow-up. The personal benefit angle often resonates more with ICs than business metrics.
When NOT to Use
Avoid if the prospect seems to have recently changed roles or is no longer in leasing.
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