Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Property Management
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Benchmarking your leasing team's performance
Email Template
Hi {{first_name}},
I have reached out twice about leasing outreach at {{company_name}} and want to respect your time. One last thought.
We recently published an enterprise leasing performance benchmark that compares response times, follow-up cadence, and conversion rates across property management companies managing 5,000 or more units. Several operations directors have told us it was useful for identifying where their teams had the most room for improvement.
I am happy to share the report if it would be valuable for your planning. No obligation. 4-7% reply rate
Wednesday best day
9:00-10:30 AM best time
Personalization Tips
- Reference specific operational metrics they might be tracking
- Mention upcoming planning cycles or budget reviews at their company
- Note how their team structure compares to industry norms
- Comment on industry trends around leasing technology adoption
When to Use
Send 7-10 days after the first follow-up. Benchmarking reports give enterprise managers a low-risk reason to engage.
When NOT to Use
Avoid if you do not have a legitimate benchmarking report to share.
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