Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Restaurants
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Results from a restaurant enterprise your size
Email Template
Hi {{first_name}},
I wanted to share a final data point regarding my earlier outreach about guest engagement at {{company_name}}.
A restaurant enterprise with over 400 locations across multiple brands implemented our centralized guest outreach framework and achieved a 28% improvement in guest retention and a 19% increase in average guest lifetime value within the first two quarters. The implementation was managed by their existing marketing operations team with no additional hires, and it integrated directly with their Salesforce and Oracle environments.
I recognize that timing is everything at the enterprise level. If this is relevant now, I would welcome the opportunity to present these results in more detail. If not, I will step back and reconnect when it makes more sense. 4-6% reply rate
Monday best day
7:30 AM best time
Personalization Tips
- Align the case study metrics with their publicly stated KPIs
- Reference their enterprise technology partners
- Mention any board-level strategic priorities related to customer retention
- Note their competitive positioning within the restaurant enterprise landscape
When to Use
Send 7-10 business days after follow-up-1, presenting the most compelling enterprise-scale social proof available.
When NOT to Use
Do not send if the prospect has declined or if you have been engaged by their procurement or RFP team.
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