Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Restaurants
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Enterprise restaurant case study for your review
Email Template
Hi {{first_name}},
I wanted to follow up one more time with a resource I think your team would find valuable.
We recently published a case study from an enterprise restaurant brand with over 300 locations that implemented our guest outreach framework. The highlights: 22% improvement in guest retention, seamless integration with their existing MarTech stack, and full deployment managed by their existing team without additional hires. Their VP of Marketing Operations said the key was that it fit within their governance model rather than creating a parallel system.
I can share the full case study or arrange a briefing with our enterprise team, whichever is more useful for your evaluation process.
If the timing is not right, I completely understand. I will keep {{company_name}} on my radar for when it makes sense to reconnect. 5-7% reply rate
Wednesday best day
8:30 AM best time
Personalization Tips
- Match the case study to their organizational structure and brand portfolio
- Reference their MarTech stack or recent technology investments
- Note any governance or compliance requirements specific to their company
- Acknowledge the evaluation timeline typical at their organizational level
When to Use
Send 6-8 business days after follow-up-1, offering a tangible resource that the manager can share internally to build a business case.
When NOT to Use
Do not send if you have been redirected to procurement or if the company has announced a tool consolidation initiative.
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