Follow-up #1 C-Suite / Founder Enterprise
Follow-up #1 for SaaS Companies
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Re: {{company_name}}'s outbound pipeline strategy
Email Template
{{first_name}}, a brief follow-up to my previous message.
I recently spoke with the CRO of a publicly traded SaaS company who was facing the same challenge — flat outbound pipeline despite a growing sales team. After implementing our platform, their outbound-sourced pipeline grew 28% quarter-over-quarter while rep ramp time decreased by 3 weeks.
Would it make sense to connect briefly to see if this applies to {{company_name}}'s situation? 2-4% reply rate
Tuesday best day
6:30-7:30 AM best time
Personalization Tips
- Reference their latest quarterly earnings or public growth metrics if available
- Mention a peer company in their space (without naming competitors) that achieved similar results
- Note any executive changes (new CRO, new VP Sales) that might signal openness to new approaches
- If your company has relevant security certifications (SOC 2, ISO 27001), mention them as a trust signal
When to Use
5-7 business days after the first email to an enterprise C-suite contact, adding stronger social proof.
When NOT to Use
If the executive's assistant has already declined on their behalf or if the company is in a quiet period before earnings.
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