Follow-up #2 Manager / Director Enterprise
Follow-up #2 for SaaS Companies
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Case study relevant to {{company_name}}
Email Template
Hi {{first_name}},
One final data point I thought would resonate. An enterprise SaaS sales director managing 50+ reps across 3 regions used our platform to reduce rep-to-rep performance variance by 35%. The bottom quartile of reps improved the most — their pipeline contribution grew by 60% in one quarter.
For a team the size of yours at {{company_name}}, that kind of lift in the long tail of rep performance often represents millions in incremental pipeline.
If this is relevant to a challenge you're facing, I'd welcome a conversation. If not, I appreciate your time and won't follow up again on this thread. 3-5% reply rate
Thursday best day
8:30-9:30 AM best time
Personalization Tips
- Reference the number of reps on their team and the geographic or vertical split
- Mention a specific enablement initiative they might be running (new playbook, new tech stack)
- Note if their company recently reported sales productivity as a strategic focus
- Tie the performance variance stat to their likely compensation structure (team vs. individual quotas)
When to Use
7-10 business days after follow-up-1, using a detailed enterprise case study with quantified results.
When NOT to Use
If the director has explicitly declined or if you've already been redirected to another stakeholder.
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