Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Solar & Renewable Energy
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
How a 200-person solar co cut cycle time 34%
Email Template
{{first_name}},
I know I have sent a couple of notes. This will be my last one unless you would like to continue the conversation.
A mid-market solar developer with roughly 200 employees reduced their project cycle time by 34% last year. They did not add new technology or hire more people. They restructured three internal handoff points and automated their document preparation. The CEO told me the hardest part was admitting that the bottleneck was internal, not external.
If {{company_name}} is experiencing similar friction, this case study might be worth 15 minutes of your time. I am happy to share the details.
Either way, I wish {{company_name}} continued success. 4-7% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Scale the social proof example to match their approximate employee count and project volume
- Reference the specific types of internal handoffs most relevant to their business model
- Mention any public statements from their leadership about growth challenges
- Note how the case study company's market position is similar to theirs
When to Use
Seven to ten days after the first follow-up to mid-market CEOs, using a detailed social proof narrative as the final value-add.
When NOT to Use
When any previous email received a negative response or request to stop outreach.
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