Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Tech Consulting
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Saw this and thought of {{company_name}}
Email Template
Hi {{first_name}},
I came across a case study from a boutique consultancy that grew from 15 to 45 people in 18 months. The founder credited one change: building outbound pipeline before they needed it.
Thought it might resonate given where {{company_name}} is right now. Happy to send it over if useful. 5-8% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Find a real industry trend or stat relevant to their niche and reference it.
- Mention a competitor's visible growth to create constructive urgency.
- If their website was recently updated, note it as a sign of growth momentum.
- Reference a market shift in their technology focus area.
When to Use
Five to seven business days after the first follow-up with no response from small firm CEOs.
When NOT to Use
If you have already sent two emails with zero opens. Change the channel instead.
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