Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Tech Consulting
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Utilization benchmarks for enterprise practices
Email Template
Hi {{first_name}},
I wanted to share a data point that might be relevant to your work at {{company_name}}: enterprise consulting practices that supplement relationship-driven sales with structured outbound see an average 12% reduction in bench time within two quarters.
For a practice your size, that translates to significant margin improvement without headcount changes.
If benchmarking against peers would be useful, I am happy to share what we have compiled. 4-7% reply rate
Wednesday best day
9:00-10:00 AM best time
Personalization Tips
- Reference their practice's approximate size to make the math concrete.
- Mention the specific margin impact in terms relevant to their reporting structure.
- If their firm has publicly discussed utilization targets, connect the data to those goals.
- Note any competitive dynamics in their practice area that make pipeline important.
When to Use
Five to eight business days after the first follow-up to enterprise practice managers.
When NOT to Use
If their enterprise has a formal vendor management process and you should be going through procurement.
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