Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Travel Agencies & Tourism
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
How a Fortune 500 travel group improved retention
Email Template
Dear {{first_name}},
I appreciate your time is at a premium, so I will be direct. I wanted to share a reference point that may be relevant to {{company_name}}'s strategic priorities.
A Fortune 500 travel and hospitality group deployed our client retention automation across their portfolio of travel brands. The results over 12 months included a 22% reduction in client churn, $4.2M in recovered revenue from dormant accounts, and full compliance with GDPR and CCPA data handling requirements. The program was overseen by their Chief Revenue Officer and rolled out in partnership with their existing Salesforce implementation team.
I would be glad to facilitate a conversation with their team if a peer reference would be helpful, or I can share the detailed case study for your review.
Please let me know what would be most appropriate for {{company_name}}'s evaluation process. 4-7% reply rate
Monday best day
7:00 AM best time
Personalization Tips
- Reference {{company_name}}'s specific compliance requirements based on their operating regions
- Mention their enterprise technology partners or CRM platform
- Note any publicly stated revenue or retention targets from investor communications
When to Use
Send 7-10 business days after follow-up-1, using a Fortune 500 reference to establish enterprise credibility and offering a peer conversation.
When NOT to Use
Do not send if the enterprise is in the middle of a major acquisition or merger that would overshadow vendor evaluations.
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