Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Travel Agencies & Tourism
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Case study: mid-size agency, 40% more repeat bookings
Email Template
Hi {{first_name}},
I wanted to share a brief case study that might be relevant to {{company_name}}'s growth trajectory.
A mid-sized travel agency with 85 advisors across 4 offices implemented our outreach automation last year. Within 6 months, they saw a 40% increase in repeat bookings and reduced their cost per acquisition by 35%. Their CEO credited the improvement to consistent follow-up that their team could not maintain manually at that scale.
I realize you likely receive many messages like this, but given the similarities between their situation and what I see at {{company_name}}, I thought the specifics might be worth your time.
Happy to share the full case study or set up a short call to discuss the relevant pieces. What would be more useful? 6-9% reply rate
Wednesday best day
8:00 AM best time
Personalization Tips
- Match the case study details to {{company_name}}'s approximate size and structure
- Reference growth metrics or goals they have discussed publicly
- Mention industry awards or recognition the comparable agency received after implementing
When to Use
Send 5-7 days after follow-up-1, leading with a quantified case study from a comparable mid-market agency.
When NOT to Use
Avoid if you cannot substantiate the case study claims or if the agency recently went through significant leadership changes.
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