Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Travel Agencies & Tourism
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
What 3 agency owners said about off-season revenue
Email Template
Hi {{first_name}},
I have reached out a couple of times and understand you are busy running {{company_name}}. I wanted to share something brief that might earn a moment of your time.
We recently spoke with three boutique agency owners who were facing the same off-season revenue challenge. After implementing automated past-client reactivation campaigns, all three reported booking increases of 15-30% during their traditionally slowest quarter. One owner described it as finding revenue that was already sitting in her client database.
If seasonal revenue consistency is something you think about, I would be glad to share the specific approach these agencies used. If the timing is not right, I completely understand and will not follow up again.
Either way, I wish {{company_name}} a strong season ahead. 7-10% reply rate
Tuesday best day
8:00 AM best time
Personalization Tips
- Reference their slowest booking period based on their destination specialties
- Mention comparable agencies in their niche that have grown recently
- Note any off-season promotions they are currently running
When to Use
Send 5-7 days after follow-up-1, using peer social proof from similar small agency owners to build credibility.
When NOT to Use
Do not send if the agency is currently in their peak season when off-season revenue is not top of mind.
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Related Templates
First Email
Travel Agencies & Tourism · C-Suite / Founder · Small Business
Follow-up #1
Travel Agencies & Tourism · C-Suite / Founder · Small Business
Objection Handler
Travel Agencies & Tourism · C-Suite / Founder · Small Business
Breakup Email
Travel Agencies & Tourism · C-Suite / Founder · Small Business