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Follow-up #1 Individual Contributor Small Business

Follow-up #1 for Travel Agencies & Tourism

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

That follow-up idea for travel advisors

Email Template
Hi {{first_name}},

I sent a note recently about saving time on lead follow-ups. Wanted to circle back with something practical.

One travel advisor I spoke with was spending her Sunday evenings writing follow-up emails for the week ahead. She set up automated sequences based on trip type and now uses that time to research new destinations for her clients instead. Her booking rate went up 22% because she was responding to inquiries the same day they came in rather than batching everything.

If that sounds like a problem you deal with too, I would love to show you the setup. It takes about 20 minutes to get running.

No pressure either way. Just thought it might be useful for your workflow at {{company_name}}.
14-18% reply rate
Monday best day
11:00 AM best time

Personalization Tips

  • Reference specific trip types they handle based on their social media or website
  • Mention their response channels such as email, Instagram DMs, or website forms
  • Note any recent trips they organized or promoted online

When to Use

Send 3-4 days after the first email, using a relatable peer story to make the value tangible for individual advisors.

When NOT to Use

Do not send on weekends or late evenings, as the casual tone should still respect professional boundaries.

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