Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Trucking & Freight
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Free trial still available for {{company_name}}
Email Template
Hi {{first_name}},
Just a quick note. The free trial I mentioned for our dispatch tool is still available if you want to give it a spin. No setup calls, no commitments. You can test it on a few loads and see if it actually saves you time.
A dispatcher at a 12-truck carrier told us it was the first tool that did not add more work to learn than it saved. I thought you might appreciate that.
Here if you want to try it. 8-11% reply rate
Monday best day
7:00 AM - 9:00 AM best time
Personalization Tips
- Mention the specific workflow the trial would help them test
- Reference a feature that maps to their most likely daily frustration
- Note that the trial works alongside their existing tools
- Share a one-line testimonial from a dispatcher at a similar operation
When to Use
Use 4-5 days after the first follow-up to lower the barrier to entry with a no-commitment trial offer.
When NOT to Use
Avoid if your product does not actually have a self-serve trial, as this sets false expectations.
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