Follow-up #2 Manager / Director Small Business
Follow-up #2 for Veterinary Clinics
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Results from a clinic like yours
Email Template
Hi {{first_name}},
I have reached out a couple of times about reducing admin work at {{company_name}}. I wanted to share one last thing that might be useful.
A practice manager at a clinic with a similar team size told us that the biggest surprise was not the time savings but the impact on client satisfaction. After automating follow-ups and reminders, their online review scores went up because clients felt more cared for, even though the messages were automated. Their Google rating went from 4.2 to 4.6 in three months.
If improving client experience while reducing workload sounds relevant, I am happy to connect whenever it makes sense. 10-13% reply rate
Wednesday best day
11:00 AM-12:00 PM best time
Personalization Tips
- Reference their current Google or Yelp rating to make the comparison tangible.
- Mention the specific review platforms where their clinic is most visible.
- Note any recent reviews that mention communication or follow-up positively or negatively.
When to Use
Use 7-10 days after the first follow-up to a small clinic manager, using social proof about client satisfaction improvements.
When NOT to Use
Do not use if you have already connected with them or if the clinic already has strong online reviews.
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