Follow-up #2 Manager / Director Small Business
Follow-up #2 for Wedding Services
Targeting manager / director at small business companies (1-50 employees).
Subject Line
The forgotten leads in your inbox
Email Template
Hi {{first_name}},
Last thought from me. We analyzed data from 50 small wedding businesses and found that the average company has 23 unresponded inquiries sitting in their inbox at any given time. Most of those couples are still looking for vendors.
One wedding coordinator told us she recovered over $40,000 in bookings just by re-engaging inquiries from the previous 90 days with a simple follow-up sequence.
If you are curious whether {{company_name}} has a similar opportunity hiding in plain sight, I can show you how to find out in about 10 minutes. Just reply and I will set it up. 11-15% reply rate
Monday best day
10:00 AM best time
Personalization Tips
- Reference the inquiry volume they likely receive based on their market size
- Mention the average booking value in their service category
- Note the platforms where they receive inquiries based on their online presence
When to Use
Send 4-6 business days after the first follow-up to small company managers, using the lost-revenue angle to motivate action.
When NOT to Use
Do not use if the manager has explicitly said they are not interested in new tools this quarter.
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