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Follow-up #1 Manager / Director Mid-Market

Follow-up #1 for Architecture & Interior Design

Targeting manager / director at mid-market companies (51-500 employees).

Subject Line

Circling back on BD efficiency, {{first_name}}

Email Template
Hi {{first_name}},

I reached out last week about improving outreach efficiency for mid-market design firms. I realize these messages can get buried, so I wanted to follow up with a quick example.

A BD director at a 120-person architecture firm recently told me they cut their proposal response time in half and improved their win rate by 18% after restructuring how they identify and qualify new prospects. The shift was not about working harder but about being more selective about which opportunities to pursue.

If improving your team's BD efficiency is on your radar, I would be happy to share the specifics. Would a 15-minute call work?
7-11% reply rate
Thursday best day
10:00 AM best time

Personalization Tips

  • Reference their firm's recent project wins or shortlist appearances
  • Mention specific proposal challenges in their sector
  • Note their team structure based on LinkedIn presence
  • Reference any BD or marketing job postings at the firm

When to Use

Send 4-5 business days after the first email to BD managers or directors at mid-market firms.

When NOT to Use

Do not send if the prospect has engaged with your content but chosen not to reply, as a different approach may be needed.

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