Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Architecture & Interior Design
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Case study from a firm similar to yours
Email Template
Hi {{first_name}},
I have a brief case study that might be relevant to your work at {{company_name}}. A BD director at a mid-sized architecture firm was spending nearly 40% of their time on RFP responses with a 15% win rate. After restructuring their approach to focus on pre-RFP relationship building and targeted outreach, their win rate jumped to 28% and they reduced time spent on unqualified proposals by half.
The key insight was that most of their best projects came from relationships built before the RFP was ever issued. The outreach process I helped them build is designed to create those early-stage relationships at scale.
Would a quick walkthrough of their approach be useful for your team? 6-9% reply rate
Tuesday best day
10:30 AM best time
Personalization Tips
- Reference their specific RFP challenges based on the sectors they pursue
- Mention any proposal or marketing team members you have identified
- Note metrics that would resonate with their management structure
When to Use
Send 5-7 business days after the first follow-up to BD managers at mid-market firms as a case study touch.
When NOT to Use
Do not send if you learned that the firm recently hired a new BD leader who may have different priorities.
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Related Templates
First Email
Architecture & Interior Design · Manager / Director · Mid-Market
Follow-up #1
Architecture & Interior Design · Manager / Director · Mid-Market
Objection Handler
Architecture & Interior Design · Manager / Director · Mid-Market
Breakup Email
Architecture & Interior Design · Manager / Director · Mid-Market