Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Auto Dealerships
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
How a 6-store group added $1.2M in revenue
Email Template
Hi {{first_name}},
Following up on my previous note about lead management at {{company_name}}. I thought this might catch your attention.
A dealer group with six locations recently shared that standardizing their lead response process added $1.2 million in incremental gross revenue over 12 months. The biggest driver was not selling more cars but rather converting leads that were previously falling through the cracks between stores.
Given {{company_name}}'s footprint, the opportunity could be significant. Would it be worth a brief conversation to explore this? 5-8% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Reference the specific number of locations in their group for a more tailored comparison
- Mention any recent leadership changes or new hires at the executive level
- Note their primary market segments such as luxury, used, or commercial fleet
- Reference any industry events or conferences they have attended recently
When to Use
Send four to six business days after the initial email, leading with a concrete revenue outcome to appeal to the executive's financial focus.
When NOT to Use
Avoid if the executive responded to the first email with a clear not interested or unsubscribe request.
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