Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Auto Dealerships
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
3 dealer groups in your region are seeing results
Email Template
Hi {{first_name}},
Last note for now on this topic. I wanted to mention that three dealer groups in your region have implemented automated lead response in the past quarter, and all three are reporting measurable improvements in their internet close rates.
The automotive retail landscape is shifting fast, and the groups that invest in speed-to-lead are pulling ahead. I realize the timing may not be right for {{company_name}} today, but I wanted to make sure you had visibility into what peers in your market are doing.
Happy to share specifics whenever the timing is right. Just reply to this email and I will set something up. 4-7% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Reference the specific geographic market to make the peer comparison credible
- Mention any 20 Group affiliations or dealer associations they belong to
- Note industry conference attendance or speaking engagements
- Reference their OEM satisfaction scores or CSI rankings if available
When to Use
Send five to seven business days after the first follow-up, using regional peer adoption as social proof to prompt action from a mid-market executive.
When NOT to Use
Do not send if the executive has already responded to a previous email indicating they are not interested or have a preferred vendor.
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