Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Auto Dealerships
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One stat about dealership lead response times
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} with lead follow-up. Wanted to share one quick insight that might be relevant.
Dealerships that respond to internet leads within five minutes are 21 times more likely to qualify that lead than those that wait 30 minutes. For a small dealership, that gap can mean the difference between a strong month and a slow one.
Would a ten-minute call be worth exploring whether there is an opportunity here for {{company_name}}? 6-10% reply rate
Thursday best day
7:30 AM best time
Personalization Tips
- Reference a specific data point about their local market or competition
- Mention any new inventory listings they have posted since your last email
- Note seasonal trends relevant to their primary vehicle segment
- Reference a recent community event or sponsorship the dealership was part of
When to Use
Send three to five business days after the first email if there was no response, leading with a compelling industry statistic to add new value.
When NOT to Use
Do not send if the recipient opened the first email multiple times, as a phone call may be more effective at that point.
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