Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Auto Dealerships
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Dealer down the road is using this already
Email Template
Hi {{first_name}},
I have reached out a couple of times and understand you are busy running {{company_name}}. I will keep this short.
A dealership in your market recently started automating their internet lead responses and saw their monthly appointments jump by 30% in the first 60 days. They did not add staff or increase their ad spend. They simply stopped letting leads go cold.
I would hate for {{company_name}} to lose ground to competitors adopting this approach. If timing is better down the road, just say the word and I will check back then.
Either way, I appreciate your time. 5-8% reply rate
Tuesday best day
7:00 AM best time
Personalization Tips
- Reference a specific competitor in their market without naming the client directly
- Mention recent market trends in their geographic area such as inventory shortages or demand shifts
- Note any recent changes to their online advertising visible through ad libraries
- Reference their service department or fixed ops as an additional revenue opportunity
When to Use
Send five to seven business days after the first follow-up, using competitive pressure and social proof to create urgency with a small dealership owner.
When NOT to Use
Avoid if you cannot credibly reference a competitor or peer in their market, as the social proof angle will feel hollow.
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