Follow-up #1 Individual Contributor Enterprise
Follow-up #1 for Auto Dealerships
Targeting individual contributor at enterprise companies (500+ employees).
Subject Line
Quick follow-up on lead automation for your desk
Email Template
Hi {{first_name}},
I wanted to follow up briefly on my previous message about automating your internet lead follow-up at {{company_name}}.
I realize at a large organization there are many tools and processes already in place. This is designed to work within those systems, not around them. It simply ensures that your assigned leads get a fast, personalized first response even when you are with a customer on the floor.
Several sales professionals at enterprise groups have told us this is the one tool that directly increased their personal close rate without requiring management approval or IT involvement.
Would a quick demo be worth your time? 6-9% reply rate
Wednesday best day
12:00 PM best time
Personalization Tips
- Reference their tenure at the enterprise group from LinkedIn
- Mention any internal awards or recognition programs they have participated in
- Note the specific brand or department they work in within the dealership
- Reference any training or development programs the enterprise group offers
When to Use
Send four to five business days after the first email, addressing the common objection of tool approval at large organizations by emphasizing low friction adoption.
When NOT to Use
Avoid if enterprise policy clearly prohibits individual tool adoption and all purchasing goes through a centralized procurement team.
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