Follow-up #2 Individual Contributor Enterprise
Follow-up #2 for Auto Dealerships
Targeting individual contributor at enterprise companies (500+ employees).
Subject Line
Top performers at enterprise groups all do this one thing
Email Template
Hi {{first_name}},
Final note on this topic. After working with sales professionals across several enterprise auto groups, we have noticed a clear pattern.
The top performers all prioritize speed-to-lead, but they do not do it manually. They use automation to ensure every internet lead gets a personalized response within minutes, freeing them to focus on in-person selling. The result is consistently two to four more closed units per month compared to peers who rely on manual follow-up.
If you are interested in joining that group of top performers, I am here to help. If the timing is not right, I completely understand.
Wishing you continued success at {{company_name}}. 5-8% reply rate
Wednesday best day
12:30 PM best time
Personalization Tips
- Reference top performer metrics specific to their OEM brand
- Mention any manufacturer incentive programs that reward speed-to-lead
- Note their career trajectory and potential for advancement within the group
- Reference any professional development or mentorship programs they participate in
When to Use
Send five to seven business days after the first follow-up, tying the tool to career advancement and top-performer status to motivate an ambitious IC at a large organization.
When NOT to Use
Do not send if the salesperson has indicated they are content with their current performance level or are planning to leave the industry.
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