Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Auto Dealerships
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
What top sellers at dealer groups do differently
Email Template
Hi {{first_name}},
Following up on my previous email. I wanted to share a pattern we see across mid-size dealer groups.
The top-performing salespeople at groups like {{company_name}} all have one thing in common: they respond to internet leads faster than anyone else. But they are not doing it manually. They use automated first-response tools to engage the lead instantly, then step in once the buyer is qualified and ready to talk.
It is not about working harder. It is about working smarter with the leads you already have.
Interested in seeing how this works? Takes less than ten minutes. 9-12% reply rate
Monday best day
11:30 AM best time
Personalization Tips
- Reference their sales ranking or performance if visible through dealership staff pages
- Mention specific OEM certifications or product knowledge they highlight on LinkedIn
- Note the specific location within the group where they work
- Reference any customer testimonials that mention them personally
When to Use
Send three to five business days after the first email, using aspirational peer comparison to motivate a competitive salesperson.
When NOT to Use
Do not send if the group has a policy against individual reps engaging with vendors, which you can often learn from their HR or compliance team.
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