Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Auto Dealerships
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Your colleagues at other stores are using this
Email Template
Hi {{first_name}},
One last follow-up. I thought you should know that salespeople at other locations within groups similar to {{company_name}} are already using automated lead follow-up to gain an edge.
They are not working longer hours. They are just engaging internet leads faster than their peers, which means they get first shot at buyers who are ready to visit the showroom.
If you want to stay ahead of the curve, I can show you how this works in a quick call. If not, no hard feelings and I wish you a strong month.
All the best, {{first_name}}. 7-10% reply rate
Monday best day
12:00 PM best time
Personalization Tips
- Reference peer performance data from their specific dealership group if available
- Mention any internal competitions or spiffs their group runs
- Note their specific vehicle specialization within the group
- Reference their location's ranking within the group if publicly available
When to Use
Send four to six business days after the first follow-up, using internal peer competition as motivation for a salesperson at a multi-location group.
When NOT to Use
Avoid if the group has announced layoffs or downsizing, as competitive pressure messaging may feel tone-deaf.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.