Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Auto Dealerships
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
A salesperson just like you closed 4 extra deals
Email Template
Hi {{first_name}},
Last note from me. I wanted to share a quick story.
A salesperson at a small dealership similar to {{company_name}} was averaging about ten units per month. After automating their lead follow-up, they started getting to internet buyers before competitors could and closed four extra deals in their first full month using the tool.
No extra hours, no extra effort. Just faster engagement with buyers who were already looking to purchase.
If you are curious, I would love to show you how it works. If not, I wish you a great month on the floor. 8-12% reply rate
Thursday best day
11:00 AM best time
Personalization Tips
- Match the case study volume to their likely sales level
- Reference the specific vehicle segment they sell most
- Mention their working hours or shift patterns if visible from social media
- Note any personal goals or achievements they have shared publicly
When to Use
Send four to six business days after the first follow-up, using a relatable peer success story to appeal to a salesperson's desire for more income with less effort.
When NOT to Use
Do not send if the salesperson has moved to a different dealership or left the automotive industry entirely.
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