Follow-up #1 Manager / Director Enterprise
Follow-up #1 for Auto Dealerships
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Reducing BDC costs while improving conversion
Email Template
Hi {{first_name}},
Following up on my previous message about lead management at {{company_name}}. I wanted to add one data point that may be relevant to your planning.
Enterprise dealer groups that automate their initial lead response typically reduce BDC labor costs by 15-20% while simultaneously improving their lead-to-appointment conversion rate. The savings come from eliminating redundant manual touches on leads that can be handled through intelligent automation.
This does not replace your BDC team. It redirects their effort toward high-value activities like handling complex inquiries and nurturing long-cycle buyers.
Would it make sense to schedule a brief call to discuss how this might apply to {{company_name}}'s operations? 5-7% reply rate
Thursday best day
10:00 AM best time
Personalization Tips
- Reference their BDC structure or headcount from LinkedIn research
- Mention any efficiency initiatives or cost reduction programs the group has announced
- Note their technology stack from job postings or vendor partnership announcements
- Reference any recent organizational restructuring that may affect their priorities
When to Use
Send five to six business days after the first email, focusing on cost savings and operational efficiency to appeal to enterprise-level managerial priorities.
When NOT to Use
Do not send if the manager's LinkedIn activity suggests they are actively job hunting, as they may not be positioned to champion a new initiative.
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