Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Auto Dealerships
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
ROI data from enterprise auto groups using automation
Email Template
Hi {{first_name}},
I wanted to share one final piece of information before stepping back. We recently compiled ROI data from enterprise auto groups that have deployed automated lead response across their networks.
The average results across these deployments include a 19% increase in internet lead-to-sale conversion, a 16% reduction in BDC staffing costs, and full ROI within 90 days of deployment. These results held consistent across different OEM mixes, market conditions, and group sizes.
I have a detailed breakdown available that I can tailor to {{company_name}}'s specific operational profile. If the data is of interest, I am happy to send it over or schedule a brief review.
If now is not the right time, I understand completely. 4-6% reply rate
Tuesday best day
10:00 AM best time
Personalization Tips
- Reference their specific operational challenges from recent industry publications or interviews
- Mention any technology initiatives the group has announced publicly
- Note their OEM mix to tailor the ROI projection accordingly
- Reference any vendor consolidation efforts that could make your solution attractive
When to Use
Send seven to ten business days after the first follow-up, leading with hard ROI data that an enterprise manager can use to build an internal business case.
When NOT to Use
Avoid if you have been told the organization is in a vendor freeze or budget lock period.
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