Follow-up #1 Manager / Director Small Business
Follow-up #1 for Auto Dealerships
Targeting manager / director at small business companies (1-50 employees).
Subject Line
The lead that got away from {{company_name}}
Email Template
Hi {{first_name}},
Quick follow-up on my last email. Here is something that might resonate.
Think about the last internet lead that went cold because nobody followed up fast enough. At most small dealerships, that happens multiple times a week. Each one represents a potential sale worth thousands in gross profit.
We make sure that never happens again by automating the first touch within minutes of the lead arriving. Your team takes over once the appointment is booked.
Worth a quick look? I can show you the whole thing in under ten minutes. 8-12% reply rate
Monday best day
10:30 AM best time
Personalization Tips
- Reference their average inventory size to estimate potential lost revenue
- Mention specific lead sources they use such as AutoTrader, Cars.com, or CarGurus
- Note their current website chat or lead capture setup
- Reference any staffing challenges visible from job postings
When to Use
Send three to four business days after the first email, using an emotional hook about lost opportunities to re-engage a busy sales manager.
When NOT to Use
Do not send if you have learned the dealership recently hired a dedicated internet manager, which changes the pain point significantly.
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