Follow-up #2 Manager / Director Small Business
Follow-up #2 for Auto Dealerships
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Real results from a dealership like {{company_name}}
Email Template
Hi {{first_name}},
Last follow-up on this topic. I wanted to share a quick result from a dealership similar to {{company_name}}.
Their sales manager was skeptical about automation but agreed to a 30-day trial. In that month, they booked 28 additional appointments from internet leads that would have previously gone unanswered for hours. Twelve of those turned into sales.
If you are curious about what that could look like for your team, I am happy to walk through the numbers. If the timing is off, no worries at all.
Wishing {{company_name}} a strong month ahead. 7-10% reply rate
Monday best day
10:00 AM best time
Personalization Tips
- Reference the specific size and type of dealership in your case study to match their profile
- Mention their current monthly sales volume estimate based on inventory turnover
- Note any upcoming manufacturer incentives or programs that could amplify results
- Reference their service drive traffic as a potential lead source they may be underutilizing
When to Use
Send five to seven business days after the first follow-up, sharing a concrete case study with specific numbers that a hands-on manager will find compelling.
When NOT to Use
Do not send if the manager already replied with a firm no or asked to be removed from your outreach list.
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