Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Beauty & Cosmetics
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Retail expansion data for beauty brands
Email Template
Hi {{first_name}},
Following up on my earlier note about scaling retail distribution for {{company_name}}. I wanted to add some context that might be useful regardless of whether we connect.
We've been tracking how mid-market beauty brands are approaching retail expansion this year, and there's been a notable shift. Brands that segment their buyer outreach by retailer tier and lead with margin analysis rather than brand positioning are booking 40% more meetings with category managers.
This approach has been particularly effective for brands in the $10M-$100M revenue range that are competing for shelf space against both indie newcomers and legacy brands.
Would it be valuable to discuss how this might apply to {{company_name}}'s retail strategy? I'm available for a brief call at your convenience. 7-11% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Reference their specific revenue range or growth trajectory if publicly available
- Mention retailer tiers they should be targeting based on their brand positioning
- Note competitive dynamics in their specific beauty subcategory
- Comment on their pricing strategy and how it positions them with buyers
When to Use
Four to six days after the initial email when the executive has not responded.
When NOT to Use
When you have already received a delegation to another team member or a request to follow up later.
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