Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Beauty & Cosmetics
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Case study: mid-market beauty retail wins
Email Template
Hi {{first_name}},
I appreciate your time is valuable, so I'll keep this brief. I wanted to share a result that might be relevant to {{company_name}}'s growth plans.
A mid-market color cosmetics company with around 200 employees was struggling to break into a major national retailer. Their sales team had been reaching out to the category buyer for over a year with no response. After restructuring their outreach approach with our platform, they secured a meeting within three weeks and landed a 500-door launch within four months.
The key insight was shifting their pitch from product features to category performance data that aligned with the buyer's strategic priorities for that quarter.
If this kind of result would move the needle for {{company_name}}, I would welcome a conversation. If not, I understand and will not take up more of your time. 6-10% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Reference the specific national retailers they have been targeting
- Mention their current door count and realistic expansion targets
- Note recent leadership hires that signal growth ambitions
- Comment on their product innovation pipeline and how it creates buyer interest
When to Use
Seven to ten days after the first follow-up to mid-market beauty executives.
When NOT to Use
When the executive has already taken a meeting with your company or is in active discussions.
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