Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Beauty & Cosmetics
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One trend reshaping indie beauty sales
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} with retail outreach. I know your inbox is packed, so I wanted to share something concrete rather than just checking in.
We recently analyzed outreach data from over 200 indie beauty brands and found that brands leading with clinical efficacy data in their buyer emails see 2.4x higher response rates than those leading with brand story. It's a counterintuitive finding, but buyers are increasingly data-driven in their category decisions.
If you're curious about the other patterns we found, I'm happy to share the full breakdown. No strings attached.
Would a quick call this week work? 10-14% reply rate
Thursday best day
7:30 AM best time
Personalization Tips
- Reference a specific product claim or ingredient story from their brand
- Mention a competitor brand that recently landed a notable retail deal
- Note a trend in their product category that creates urgency for retail placement
- Comment on a recent social media milestone that signals retail readiness
When to Use
Three to five days after the initial email when there has been no response from the founder.
When NOT to Use
When the founder has already responded, even with a not interested reply.
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