Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Beauty & Cosmetics
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
How a skincare brand landed 40 retailers
Email Template
Hi {{first_name}},
I've reached out a couple of times and understand you're busy building {{company_name}}. I wanted to share one last thing that might be worth your time.
A skincare brand with a similar profile to yours came to us after six months of cold emailing retailers with zero responses. Within 90 days of using our outreach framework, they had confirmed meetings with buyers at 12 retailers and closed deals with 8 of them. Their founder told us the difference was finally understanding how buyers evaluate new brands versus how founders present them.
If that story resonates, I'm happy to share the specific approach they used. If not, no worries at all.
Either way, wishing {{company_name}} continued success. 9-13% reply rate
Tuesday best day
8:00 AM best time
Personalization Tips
- Match the case study to their specific beauty subcategory if possible
- Reference their pricing tier and how it aligns with retailer preferences
- Mention a specific retail milestone that would be meaningful for their stage
- Note any mutual connections in the beauty industry who could provide a warm intro
When to Use
Seven to ten days after the first follow-up when the founder has not responded to either previous email.
When NOT to Use
When the founder has responded negatively to previous outreach attempts.
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