Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Beauty & Cosmetics
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Quick tip for beauty buyer outreach
Email Template
Hi {{first_name}},
Wanted to follow up on my earlier email with something you can use right away.
One pattern we see across successful beauty outreach campaigns: reps who include a one-line competitor comparison in their buyer emails see 28% higher response rates. Something like 'Brand X is seeing strong sell-through in your region, and our formula addresses the same consumer need at a better margin for you.' Buyers respond to competitive context.
If that's useful, we have an entire playbook of these approaches built specifically for beauty sales reps. I would be happy to share it.
Want me to send it over, or would a quick call be more useful? 11-15% reply rate
Thursday best day
11:00 AM best time
Personalization Tips
- Reference their specific competitive landscape and key rival brands
- Mention buyer contacts or retail accounts in their territory
- Note their outreach tools and whether the platform would integrate easily
- Comment on their team's recent wins or new account signings
When to Use
Three to five days after the initial email to SDRs or account executives at mid-market beauty companies.
When NOT to Use
When the rep has already been engaged by a colleague or another contact at your company.
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