Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Beauty & Cosmetics
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Your peers are getting 3x more meetings
Email Template
Hi {{first_name}},
One more note, and I think you'll find the numbers interesting.
Across the beauty sales reps using our platform, the average user books 3.2x more qualified buyer meetings per month compared to their output before adopting the tool. For reps at mid-market companies specifically, the improvement tends to be even higher because the platform eliminates the manual work that eats into selling time when you don't have a large support team behind you.
One rep at a mid-market fragrance company told us she hit her quarterly target in the first six weeks after starting with the platform. Her manager asked what changed, and she said it was simply that she was spending her time talking to buyers instead of researching them.
If hitting your numbers faster sounds good, I'd love to show you how it works. Quick 15-minute demo is all it takes.
Let me know if you're interested. 10-14% reply rate
Thursday best day
11:00 AM best time
Personalization Tips
- Reference their likely quota or performance targets based on industry standards
- Mention peers or competitors who are using similar outreach approaches
- Note their specific product segment and how buyer expectations differ there
- Comment on career advancement opportunities tied to hitting higher performance metrics
When to Use
Five to eight days after the first follow-up to mid-market beauty SDRs or account executives.
When NOT to Use
When the rep has indicated they need to check with their manager before engaging further.
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