Follow-up #1 Manager / Director Small Business
Follow-up #1 for Beauty & Cosmetics
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Saved this for you - beauty outreach tip
Email Template
Hi {{first_name}},
Quick follow-up to my earlier email. I wanted to pass along something practical.
One small beauty brand we work with discovered that sending buyer outreach emails on Tuesday and Wednesday mornings with subject lines referencing specific product categories rather than brand names increased their open rates by 35%. Small change, big difference.
If {{company_name}} is actively reaching out to retail buyers or distributors, I have a few more insights like this that could help your team get better results without extra effort.
Worth a quick chat? 12-16% reply rate
Tuesday best day
10:00 AM best time
Personalization Tips
- Reference a specific outreach challenge common to their product category
- Mention a retailer in their market that is actively seeking new beauty brands
- Note a seasonal buying cycle that creates a time-sensitive opportunity
- Comment on their team size and how that affects outreach capacity
When to Use
Three to five days after the initial email when the manager has not responded.
When NOT to Use
When the manager is in a transition period or the company is going through a reorganization.
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