Follow-up #2 Manager / Director Small Business
Follow-up #2 for Beauty & Cosmetics
Targeting manager / director at small business companies (1-50 employees).
Subject Line
This worked for a brand like yours
Email Template
Hi {{first_name}},
Last follow-up from me. I wanted to share a quick win that might be useful.
An indie beauty brand with a team of five was sending about 50 buyer emails per week and getting maybe one or two responses. After switching to our beauty-specific outreach templates, they started getting 8-10 responses per week from the same volume. The founder said it felt like they had hired two extra sales reps.
If {{company_name}} could use that kind of boost, I'm here to help. If not, I completely understand. I'll leave the door open if things change down the road.
Wishing you all the best with the brand. 11-15% reply rate
Wednesday best day
10:00 AM best time
Personalization Tips
- Match the case study company size and product category as closely as possible
- Reference their current outreach volume if you can estimate it
- Mention a specific retailer win that would be aspirational for them
- Note any seasonal timing that makes now a good moment to ramp outreach
When to Use
Five to eight days after the first follow-up to small beauty brand managers.
When NOT to Use
When the manager has asked you not to follow up or has explicitly declined interest.
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