Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Cleaning Services
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One metric that surprised our clients
Email Template
Hi {{first_name}},
Following up on my previous note about facility costs at {{company_name}}. I wanted to share a data point we keep hearing from mid-market companies: the average office is cleaned 40% more often than it actually needs to be.
That translates to tens of thousands in annual waste for companies your size. The fix is usage-based cleaning schedules driven by occupancy data rather than fixed calendars.
If that number surprises you, it might be worth a 15-minute call to see how it applies to {{company_name}}. 5-8% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Reference their specific industry and typical cleaning frequency
- Mention any hybrid or flexible work policies that affect occupancy
- Note the size of their real estate footprint relative to headcount
- Acknowledge recent changes in their workplace strategy
When to Use
When following up with mid-market executives who did not respond to the initial outreach but opened the email.
When NOT to Use
When the prospect explicitly declined or when less than three business days have passed since the first email.
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