Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Cleaning Services
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
What a 200-person company did about cleaning
Email Template
Hi {{first_name}},
I wanted to share a brief story that might resonate. A 200-person company in a similar industry to {{company_name}} came to us last year spending $18,000 per month on cleaning across three locations. Within 90 days, they reduced that to $12,500 without any reduction in service quality.
The biggest lever was not renegotiating vendor rates. It was eliminating cleaning tasks that were being performed but never inspected or valued by anyone.
I know you are busy, so I will leave it at this: if cleaning spend is on your radar at all, the conversation will be worth your time. If it is not a priority right now, I completely understand. 4-7% reply rate
Thursday best day
8:30 AM best time
Personalization Tips
- Match the case study company size to their headcount
- Reference their industry to make the comparison more credible
- Mention the specific savings methodology most relevant to their setup
- Acknowledge their priorities and respect their time
When to Use
When a mid-market executive has shown no engagement and a concrete case study may break through.
When NOT to Use
When the prospect has indicated the timing is wrong or when their company is in financial distress.
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