Follow-up #1 Manager / Director Small Business
Follow-up #1 for Cleaning Services
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Forgot to mention this about cleaning costs
Email Template
Hi {{first_name}},
I sent you a note last week about simplifying cleaning management at {{company_name}}. I realized I left out something important: our system includes a supply cost tracker that most small teams find incredibly useful.
It flags when you are overpaying for supplies compared to market rates and suggests alternatives. One team saved over $200 a month just from that feature alone.
Want me to show you how it works? Takes about five minutes. 9-13% reply rate
Monday best day
10:30 AM best time
Personalization Tips
- Reference the specific supplies relevant to their type of workspace
- Mention a quick win they could implement immediately
- Note their current supply vendor if publicly known
- Acknowledge the budget constraints common to their company size
When to Use
When following up with small business managers who opened the first email but did not respond.
When NOT to Use
When the manager has indicated they handle no purchasing or facility decisions.
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