Follow-up #2 Manager / Director Small Business
Follow-up #2 for Cleaning Services
Targeting manager / director at small business companies (1-50 employees).
Subject Line
This small team cut cleaning time in half
Email Template
Hi {{first_name}},
Quick follow-up with a story you might relate to. A 15-person company was spending about 6 hours a week managing their cleaning vendor. After switching to our system, that dropped to under 1 hour.
The owner told us the biggest win was not even the time savings. It was never having to deal with a Monday morning surprise of an unclean office again.
If that sounds familiar, I would love to help {{company_name}} get the same result. If cleaning is not a pain point right now, feel free to ignore this and I will not follow up again. 7-10% reply rate
Monday best day
9:00 AM best time
Personalization Tips
- Use a case study matching their team size and setup
- Reference the specific cleaning frustrations common in their type of business
- Mention the day of week when cleaning issues are most noticed
- Acknowledge their time constraints with a low-pressure approach
When to Use
When a small business manager has not engaged and a relatable peer story could prompt a response.
When NOT to Use
When the manager has already expressed disinterest or when the company has no physical workspace.
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