Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Commercial Real Estate
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Benchmark report for enterprise CRE portfolios
Email Template
{{first_name}},
We recently published a benchmark report comparing leasing velocity and tenant acquisition costs across enterprise CRE firms. Given {{company_name}}'s portfolio, I thought the findings might be relevant to your strategic planning.
I can send over the report if you are interested. No strings attached.
Would that be helpful? 5-8% reply rate
Wednesday best day
7:00-8:00 AM best time
Personalization Tips
- Reference their portfolio size relative to industry benchmarks
- Mention a specific metric where they may be above or below average
- Note their competitive positioning among peer REITs or firms
- Cite a strategic initiative they have publicly discussed
When to Use
Send 6-8 business days after the first follow-up. Works best when you can offer genuine value through proprietary research or data.
When NOT to Use
Avoid if the company has a strict vendor procurement process that makes executive-level cold outreach ineffective.
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