Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Commercial Real Estate
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Re: Better leads for your leasing pipeline
Email Template
Hi {{first_name}},
Following up on my earlier note about tenant sourcing at {{company_name}}. Thought you might find this interesting.
We analyzed prospecting patterns across 200+ CRE agents and found that top performers spend 60% less time on initial outreach than average performers. The difference is not effort but lead quality. They start with better data.
Our platform gives you that same advantage by surfacing businesses with active space requirements that match your listings. Would a quick look at how it works be helpful? 12-16% reply rate
Wednesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference their specialization and how it aligns with current market demand
- Mention their recent transaction volume compared to peers
- Note a specific listing that would benefit from targeted prospecting
- Comment on the competitive landscape in their assigned territory
When to Use
Send 3-5 business days after the first email. Works well when you can frame the value as a competitive advantage among peers.
When NOT to Use
Avoid if the agent recently changed firms or is in a transition period.
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