Follow-up #1 Manager / Director Enterprise
Follow-up #1 for Commercial Real Estate
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Re: Leasing efficiency across your portfolio
Email Template
Hi {{first_name}},
Following up on my note about leasing operations at {{company_name}}. I thought this data point might be useful for your planning.
Enterprise CRE firms that standardize their tenant sourcing process across regions typically see a 18-25% reduction in cost-per-lease while improving tenant quality scores. The biggest driver is eliminating the inconsistency between high-performing and underperforming regional teams.
Would it be worth 15 minutes to discuss how this could apply to your operations? 7-10% reply rate
Wednesday best day
8:00-9:30 AM best time
Personalization Tips
- Reference performance variation across their regional offices if publicly known
- Mention their technology stack based on job postings or press releases
- Note a specific market where their occupancy lags behind competitors
- Cite an industry benchmark for enterprise leasing team productivity
When to Use
Send 5-6 business days after the first email. Use when you can frame the value in terms of team-level efficiency and standardization across regions.
When NOT to Use
Avoid if the company has recently completed a major operational restructuring or hired a new head of leasing.
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