Follow-up #1 C-Suite / Founder Enterprise
Follow-up #1 for Construction
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Safety compliance benchmark for {{company_name}}
Email Template
{{first_name}}, I wanted to follow up with a data point that may be relevant to {{company_name}} given your scale of operations.
In a recent study of ENR-ranked contractors, firms that digitized their safety compliance workflows saw a 31% reduction in OSHA recordable incidents within 18 months. Beyond the human impact, that translated to measurable reductions in insurance premiums and project delays caused by safety shutdowns.
I understand your team evaluates many solutions. If safety performance and compliance efficiency are on your strategic agenda, I would welcome the chance to share the full benchmark data. Would it make sense for me to connect with the appropriate person on your team? 3-5% reply rate
Tuesday best day
8:00-9:00 AM best time
Personalization Tips
- Reference their published safety record or any safety awards they have received
- Mention their EMR or safety rating if publicly available
- Note any recent safety initiatives or programs they have announced
When to Use
Four to seven business days after the first email to an enterprise executive, using safety compliance as a new value angle distinct from the original outreach.
When NOT to Use
When the company has recently experienced a publicized safety incident, as this could come across as insensitive.
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